registration

Gift of Communication

AGENDA

in partnership with

and

8:00 - 8:25 REGISTRATION & CONTINENTAL BREAKFAST (Sussex Ballroom)

8:25 - 8:35 WELCOME (Sussex Ballroom)

8:45 - 10:00
CONCURRENT SESSION ONE: (choose one)

A: YOUTH ENGAGEMENT: How to communicate with the Gen Y audience: the school of social entrepreneurship and capitalizing on a more socially aware but more media savvy/cynical generation.

B: CONTROLLING YOUR MESSAGE: How to keep colleagues/volunteer boards, etc. from being misquoted in the media. A look at Issues Management: how to communicate bad news and how to decide what and how much to communicate, navigating tough economic times, job cuts and uncertainty.

C: HOW TO GET BANG FOR YOUR BUCK: Know your audience, how to meet them and what to focus on in your communications. Get tips from the trenches for cost-effective communications, online strategies, etc.

10:00 - 10:15 COMFORT BREAK, RECONVENE IN SUSSEX BALLROOM

10:15 - 11:30 PLENARY SESSION: THE WORLD IS CHANGING AT LIGHTNING SPEED
How to manage your message and balance the overwhelming number of resources available, including: social media and all of the conventional communication tools at once.

11:30 - 11:45 COMFORT BREAK

11:45 - 1:00
CONCURRENT SESSION TWO: (choose one)

D: YOUTH ENGAGEMENT: How to communicate with the Gen Y audience: the school of social entrepreneurship and capitalizing on a more socially aware but more media savvy/cynical generation.

E: CONTROLLING YOUR MESSAGE: How to keep colleagues/volunteer boards, etc. from being misquoted in the media. A look at Issues Management: how to communicate bad news and how to decide what and how much to communicate, navigating tough economic times, job cuts and uncertainty.

F: HOW TO GET BANG FOR YOUR BUCK: Know your audience, how to meet them and what to focus on in your communications. Get tips from the trenches for cost-effective communications, online strategies, etc.

1:00 - 2:00 BOXED LUNCH AND ROUNDTABLE DISCUSSIONS (Sussex Ballroom)
Each table will be hosted by a senior IABC member with a prepared communications' discussion topic. Come and join in the lively conversation of your choice while enjoying your lunch.